![]() Now this expertise has moved beyond skincare into other products such as shower gel and toothpaste. Face creams, the cosmetic industry’s most technical products, are used to treat specific problems: wrinkles, acne, redness, dryness, etc. In our last “ (Re)Think Beauty” report we already looked at how the entire cosmetic sector is becoming “skinified.” You might be lost if you didn’t read the report, so we’ll explain. And why not beads and other stickers to put on the face? Internauts are creating their makeup themselves and sharing it on social media, giving brands inspirational direction for developing new collections. Their AR filters used the latest collection’s creative universe to inspire platform users and encourage them to use the filter and then buy the makeup. In the past, digital spaces were the final playgrounds for brands to promote their products. ![]() When dry, iridescent makeup is applied, and the shapes are affixed to the face – with the appropriate adhesive, not a glue gun! The method involves using a glue gun to draw shapes (abstract forms, stars, hearts, or other Y2K symbols) on a flat surface. To create these faux-digital makeup looks, #hotgluemakeup is the most popular technique, and it has already generated over 14.3 million views on the platform. TikTok users are wild about these codes bordering on the unreal, and they have a particularly strong influence on makeup aficionados. Spread by the Metaverse, the fluid, organic forms and saturated blues and purples from the Cyberpunk game and the Euphoria series are filling our world with digital esthetics. Each month, NellyRodi beauty experts present their selection of the most interesting trends seen on TikTok.
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